User research and validation

An interview flow, question list, notes template and bias checks.

A survey draft, question-purpose mapping, distribution and analysis plan.

User segments, evidence cards, primary jobs and untested assumptions.

A journey map, key friction points, opportunities and validation metrics.

A moderator script, task cards, observation notes and issue severity.

A feature and experience matrix, source links and transferable improvements.

Writes jobs-to-be-done statements and maps the forces of progress (push, pull, anxiety, habit) and the switching timeline from customer interviews, with evidence for each.

Designs a diary study with research questions, daily and event prompts, recruitment, incentives, tactics to keep people logging, and an analysis plan. Use to study behaviour over weeks.

Plans recruiting business users for UX research, such as admins, buyers and specialists, through customer teams, communities and panels, with screeners, incentive rules and outreach copy.

Plans a tree test of a navigation structure with scenario tasks, correct destinations, participants, tool setup, and how to analyse success, directness and first clicks.