Marketing and growth

Define audience, messaging, channels and evaluation.

Plan platform-specific topics, content and engagement.

Align content, pages and measurement with search intent.

A positioning statement, message hierarchy, support evidence and wording to avoid.

An audience-message matrix, headline and supporting copy, and validation questions.

A launch calendar, channel asset inventory, ownership and review metrics.

Writes a go-to-market plan for a new product or offer - first segment, positioning, pricing model, sales motion, channels, launch sequence, first-year targets and assumptions to test.

Chooses marketing channels for an early-stage business by scoring audience fit, cost and speed to signal, then designs small tests with success and kill criteria before committing budget.

Allocates a paid media budget across channels and funnel stages with test and scale budgets, expected CPA ranges stated as assumptions, and decision rules for shifting spend.

Decides what to cut, pause, protect or renegotiate when the marketing budget is reduced, ranking spend by contribution to revenue and time to impact, with the expected effect and a restart plan.