Plan a marketing budget cut

Help me plan a marketing budget cut.
Inputs: current spend; cut; business.

1. Separate essential, reducible and stoppable activities.
2. assess lagged effects on acquisition and retention.
3. stage reductions with recovery triggers.

Deliver: Summary, Spend inventory, Ranking, Proposed cuts, Expected effect, What to protect, Restart plan.
Clarify critical gaps, separate facts from assumptions, and do not invent data, citations or completed actions.

My material: [fill in here]

Before you start

Provide current spend; cut; business.