Curated collections

Search and conversion

Ten practical templates for search and conversion, covering inputs, deliverables and verification.

Contents and workflow

10 prompts
  1. Page sections, headings and body copy, calls to action and experiment suggestions.

  2. Keyword clusters, page mapping, missing data and priorities.

  3. A content outline, writing instructions, evidence inventory and review criteria.

  4. A metric summary, funnel analysis, limitations and prioritized actions.

  5. Copy variants, hypotheses, allocation and a results decision template.

  6. A developer journey, content plan, feedback loop and measurement framework.

  7. Writes App Store and Google Play listings (name, subtitle, keyword field, descriptions, screenshot captions, what's new) within each store's limits and policies. Use for app launches.

  8. Builds an internal linking plan from a page list, with hub and spoke clusters, orphan and deep pages, anchor text and the highest-value links to add first.

  9. Audits a lead-generation or campaign landing page for what stops people converting - message match, clarity, proof, friction, form and CTA - and ranks fixes by expected impact and effort.

  10. Designs a "how did you hear about us" question for checkout, booking or phone intake, with answer options that match real channels, staff phrasing and a monthly tally to compare with platform numbers.