Contents and workflow
10 promptsTurn user needs into a business model and low-cost experiments.
Compare options, impacts, risks and next steps.
Coordinate resources, schedules, responsibilities and contingencies.
A work breakdown, milestones, ownership table and schedule risks.
A risk register, early warnings, response priorities and review cadence.
An objective tree, key results, dependencies and review agenda.
Writes a public-sector style business case in the five-case model, covering the strategic, economic, commercial, financial and management cases, sized to the investment and stage.
Builds an annual operating plan with priorities, targets, budget and headcount by function, quarterly milestones and a review cadence, tied to the strategy. Use for yearly planning.
Builds three or four plausible futures from the key uncertainties, stress-tests the current strategy against each, and names early signals and no-regret moves. Use when planning under uncertainty.
Tests whether a service business can take more work before marketing for it - chairs, covers, vans, crews, rooms - finding the constraint, the real headroom and what it costs to lift it.